2006–2026Twenty years of helping people just like you with this very strange marketing channel.

No One Shows Up Here Because Everything Is Going Great…

THE Multi-Location SEO/AEOWell, maybe not the AEO stuff until recently…Animated GIF: “I think part of me wanted to get caught” experts since 2006.

Oh yeah, and SMBs B2B SaaS Franchises eCommerce Media Startups and whatever else ya got.

Start here

Pick your SEO/AI problem

We had AI listen to our sales conversations for the past year & identify the most common client problems.

  1. We plug in as your SEO department: strategy, technical, content and local, with one senior team accountable for the results and reporting you can take to leadership.

    Get a takeover plan →
  2. You get direct access to the people doing the work, and every recommendation comes with the data and reasoning behind it. No black boxes, no vanity metrics.

    See how we work →
  3. We measure where you show up in Google and in AI answers, then build the content and entity signals that get your brand cited instead of skipped.

    Check your AI visibility →
  4. Migration, redesign or algorithm update: we find what changed, why traffic dropped and what to fix first.

    Get a recovery audit →
  5. A redesign is the fastest way to lose years of rankings. We plan the migration before launch: URL mapping, redirects, templates and content. Then we QA the release and watch traffic after it ships.

    Plan my redesign →
  6. We write tickets your developers can actually ship: prioritized, scoped, with acceptance criteria. Then we QA the release so nothing slips.

    Get a technical audit →
  7. The cost of your SEO/AEO program depends on a lot of variables. Check out our pricing page to get an idea of a realistic budget.

    See pricing →
Services

From strategy to execution

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Testimonials

Don’t just take it from us

Google considers testimonials a “trust signal,” particularly those you haven’t paid clients to write. Although the paid ones work pretty well too…

Alejandra Brizuela
“The Local SEO Guide team has been instrumental in us re-thinking everything related to all things SEO. Their entire team is always available, incredibly insightful, and keeps their advice specific to each of our properties. We have had great success with non-stop experimentation, continuous learning cycles, and massive traffic growth. It is no wonder that they have been our sole provider of SEO advice for the last 6 years!”
ABAlejandra BrizuelaHead of Product Management, Fandango & Rotten Tomatoes
Timothy Resnik
“There are really not too many people in the SEO business with LSG’s level of expertise, know-how and practical approach. Andrew is simultaneously professional and fun, and has put together a brilliant, cross-disciplined team at LocalSEOGuide. … There’s nothing that these guys do that comes across as pre-packaged.”
TRTimothy ResnikFormer Director Product Management, Walmart.com
Howard Lerman
“When it comes to SEO, there is no substitute…”

Howard doesn’t have much else to add. He’s busy building the future of Cloud HQs at Ro.am.

HLHoward LermanFounder, Yext & Ro.am

From the LSG Blog

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Andrew ShotlandBlog

20 Years of Watching Google Analytics Load (Happy Birthday Local SEO Guide!)

Twenty years after signing his first SEO client, Andrew Shotland looks back at the people, clients, and oddball moments that built Local SEO Guide.

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Andrew ShotlandBlog

Everything I Know About Apple Maps Ads So Far

Apple launched Apple Maps Ads on 8/25/26. Despite how much that sucks, we digital marketers like nothing more than a new service we can figure out and take advantage of before the rest of the…

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Andrew ShotlandBlog

I Wasted $605.20 On Yelp Ads So You Don't Have To

Over the past 20 years I have been contacted by Yelp numerous times to buy an ad - given my experience I was always highly skeptical that Yelp could drive meaningful local leads. It doesn't have…

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Andrew ShotlandBlog

Yext Research Shares a Few Billion Data Points With SEOs

The idea behind Yext Research, of which I am an unpaid advisor/board member or something fancy like that, is to take the massive amount of local search data Yext has at its disposal, give it to…

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