Yext Quarterly Social & Local Hot Off The Presses

Yext has just released the latest Yext Quarterly, a report on Social & Local search trends produced by Greg Sterling and yours truly.  From Yext CEO, Howard Lerman’s intro:

“If you had asked me five years ago how maps and local search would evolve, I would have said that the most important entity is the places. Specifically,
the data about what businesses there are, and where those businesses are located.

But I was wrong. It turns out that when it comes to local search, the people are just as important as the places, because after all, places are where people
go.”

We surveyed some people and found out some interesting stuff. Check it out.