Yes Virginia, Publishing Does Help SEO…

When you have been practicing SEO for years, you sometimes take the basics for granted. Then they hit you smack dab in the face and it’s like a breath of fresh air.

Above is this blog’s organic traffic graph from November 29th, 2014 to today. While it’s hard to see, organic traffic for the last two days is about 20% higher than any Tues/Wed during the period. While there could be some seasonality to the trend, I think the fact that we didn’t publish anything on this site during the period until December 31st might be the key factor. And once we were out of the holiday period this week, the two posts published Monday and Wednesday likely gave us a bit of a lift.

Obvious to most, I know, but if you ever are trying to convince someone that it’s worth the time to write something down and post it, this post might nudge them in the right direction. And if you are ever in procrastination mode, it couldn’t hurt to crank out a little post like I just did now…