We love geeking out about SEO
History of LSG
LSG SEO (aka Local SEO Guide) was founded in 2006 by Andrew Shotland, former GM of NBC.com & a founding member of InsiderPages, an early Yelp competitor that was known for its groundbreaking SEO program. When InsiderPages was acquired by CitySearch in 2006, Andrew left & started LSG.
Over the past 17+ years, LSG has grown from a solo consultant focused on SEO for local marketplaces & local businesses, to a team of 20+, with expertise in SEO for virtually any type of site.
Meet The LSG Team
In the weeds staring at Google daily cause we’re sure you have better things to do…
Sam Capehart
Sam Capehart
Trained in the dark art of coding as a JavaScript developer, Sam now uses his powers only for good. When he isn’t writing code and squashing bugs, he enjoys composing music, watching films, and talking about himself in the third person.
Bryan Heckler
Bryan Heckler
Often has to ask for clarification when attending comedy clubs, Bryan grew up in a small farming community in the Midwest and discovered local SEO in 2010. When not in front of a screen helping clients pull rank, you can find Bryan kickin’ it with his wife, daughter and 2 dogs, hucking it down a snowy mountain or taking things apart to see how they tick.
Olivia Hormoz
Olivia Hormoz
Jennifer Lamb
Jennifer Lamb
Jennifer has worked in all areas of content during the past 10 years. When she’s done proofreading, she enjoys cooking and baking, music, and exploring the Sierra Foothills that she calls home.
Sam McRoberts
Sam McRoberts
Sam has been doing SEO for 15+ years, has lived in 20+ countries as a digital nomad, and has written three books. He loves reading, solving puzzles, and playing games of all sorts.
Check out Sam’s very cool Substack, The Grand Design, for his writings on futurism and philosophy.
Colton Miller
Colton Miller
Colton has been in the SEO space for 12+ years and has helped 20k+ clients across strategy and support. He resides in Utah with his wife, 3 children, and 3 chihuahuas. Colton is also an avid gamer, craftsman, datasmith, entrepeneur, and content creator.
Drew Shamrock
Drew Shamrock
Drew is the former head of SEO for Upwork.com and prefers to keep most of his info of the grid. But he’s happy to get you ranked better in Google!
Andrew Shotland
Andrew Shotland
Andrew has spent more time watching various analytics programs load than he has with his children. Harness his super power for your own quest for world domination.
Join #teamlsg
We are 100% remote, and 100% awesome – if you think you’d make a good addition to the team, we would love to hear why.
We will likely be opening a position for a Local SEO Consultant soon. If that sounds like you, get in touch!
We've Helped These Awesome Brands Boost Their SEO
Sure, we’re a little biased. But we have some of the coolest clients, and we’re working with them to take their SEO campaigns to the next level.
We'll Let Our Clients Tell You How Much We Crush SEO
The Local SEO Guide team has been instrumental in us re-thinking everything related to all things SEO. Their entire team...
When it comes to SEO, there is no substitute…
There’s really not too many people in the SEO business with Andrew’s level of expertise, know-how and practi...
