Say Hello To The CRaP SERP

Hey ecommerce sites – worried you are getting too many clicks on head term SERPs?

If so, fear not, as yours truly stumbled into a Google test guaranteed to cure you of those annoying up-and-to-the-right trend lines.

I invite you to feast your eyes on this “Content Results Page” aka the CRaP SERP:

Or how about some mattresses?

Remember how the SEO team kept asking for a content budget? Yeah, you might want to take another look at that deck.