Perhaps Nokia Maps Should Rebrand HERE As WHERE?

A little Friday rant on the Apple Maps blog entitled Why Do Map Services Not Give a Shit About Businesses?

Typical ignorant American that I am, I had never used Nokia’s maps.  Then when they made their big, in-your-face-Apple/Google announcement, I had to check it out.  The first thing I noticed was that there was almost no effort to communicate to businesses how to work with the service.  In fact, the UI was so lacking in that regard, that in my initial draft of the post, I actually wasn’t sure how to add a business to Nokia Maps, err, I mean Here (HERE?).