How To Force Q&A On a GMB Page That Doesn’t Have It

Here’s a stupid little GMB Q&A thing I figured out yesterday I thought you all might enjoy.

I was asked by mi nuevo amigo, Ruben Coll Molina of PA Digital in Spain, what is the event that triggers the Q&A functionality in a GMB profile? Ruben had found that some of their SMB customers did not have the functionality. He sent me to this SERP for “nouvelle couquette”, a clothing store in Torrent, Spain. At the time, their GMB did not display the “Ask a Question” module like this:

Ok, I doctored it. Of course I forgot to take a “before” screenshot, but trust me, I’m an SEO consultant…

Anyhow, I searched for “women’s clothing stores in Torrent, Spain,” got a local pack then clicked on the “More Places” link and saw Nouvelle Couquette listed in the Google Maps Local Finder, but this time it had the Q&A widget, but no questions had been asked:

On a hunch, using my best 7th grade Spanish, I asked a question:

Ruben answered:

A few seconds later we witnessed El Milagro de Las Preguntas y Respuestas:

Quien es mas macho?