About Walmart
Walmart Inc. is the largest American multinational retail corporation that operates in 49 United States as well as in 24 additional countries and eCommerce websites. Walmart has approximately 10,500 discount department stores and grocery stores and employs more than 2.3 million associates around the world.
Why they hired us
One of the world’s largest brands, this multinational retailer had a solid brick-and-mortar presence but lacked a mature omnichannel strategy for getting in front of local consumers online.
Walmart originally hired LSG to serve on it’s “SEO advisory board,” and then approached us to help educate its global SEO team on “Local SEO” and devise a growth strategy.
The direction to Local SEO Guide was clear: Find us an additional $1 billion in revenue we’re leaving on the table.
What we did
LSG put its powerful business intelligence technology and unrivaled local search expertise to work for the brand.
Market Research
Analyzing millions of search engine results pages and keywords to identify winners, losers, and the brand’s most lucrative outstanding opportunities.
SEO Consulting
Advising the brand’s in-house data scientists on targeted tests to eliminate assumptions and validate optimizations prior to investment.
Local SEO Insights
Identifying massive revenue-generating opportunities via an analysis that shows Walmart was only appearing in the Local Pack in a relatively small percentage of relevant search queries in its markets each month.
Crafted a New Strategy Roadmap
Devising a plan to capture more of its market with specific recommendations for and supports to help execute location pages, site architecture improvements, and better alignment between GMB categories and primary business categories.
Prioritized Recommendations
Prioritizing optimizations including schema, linking, and local reviews for maximum impact and the quickest route to SEO successes that would translate to bottom-line revenue.
KPI Dashboard
Tracking the brand’s performance across thousands of locations in a custom-built KPI dashboard.
Measurable Business Results
Thanks to Local SEO Guide’s scalable, data-backed approach to market sizing and uncovering growth opportunities, the brand uncovered an estimated $2.3 billion in new local revenue.
New SEO Revenue
$2.3B
$2.3B
Keywords Analyzed
10M
10M
Local Packs Analyzed
2M
2M
Monthly Searches Analyzed
1.5B
1.5B
Increased Local Rankings
Search visibility increased dramatically. As of November 2021, Walmart’s Store Locator ranked for over 2.5 Million keywords ranking on Google’s first page of results.
SEMRush estimates of Google rankings for Walmart.com’s Store Locator Pages
Increased Google Traffic
Walmart’s organic traffic and revenue to its Store Locator Pages began to grow almost immediately after the start of the implementation of LSG’s plan.
SEMRush estimated Google traffic to Walmart.com’s Store Locator Pages
Timothy Resnik
Timothy Resnik
“There are really not too many people in the SEO business with LSG’s level of expertise, know-how and practical approach. Andrew is simultaneously professional and fun, and has put together a brilliant, cross-disciplined team at LocalSEOGuide. He and his team have collectively worked across all disciplines of search marketing, and have the ability to see the whole picture and deliver creative and unique solutions; there’s nothing that these guys do that comes across as pre-packaged.”