Category: Yext.com

Today Yext announced Sync, a service that lets you sync a business’ location data to Facebook along with “enhanced” data such as menus, offers, photos and status updates.  While there are plenty of social media management tools that allow you to control content on a Facebook Page,  the two big differences with Yext’s service are that it also allows you to share this info across Yext’s Powerlistings network of 50 or so local search sites like Yelp, YP.com, etc. and…

You may have seen the news earlier this week that Greg Sterling and I have determined that bad business listing data may be costing US businesses $10 billion. To provide more context for that number, Yext has just published the first issue of the Yext Quarterly (aka “YQ”), subtitled “The State of Location”.  The report was produced by myself and Greg for Yext to provide local marketers with  information on critical issues related to business location data, some local search marketing…

Greg Sterling & I were asked by Yext to figure out how the cost of erroneous business listings data.  The answer: $10 Billion, maybe more.  Greg has the full story. Yext internal data indicate that 14% of business listings are missing from online databases and sites and as much as 43% of listings contain errors of some kind (bad address, name, phone number). Based on our survey, this bad data causes lots of people to not use the business they…

UPDATE 11.25.12: Since I wrote this over a year ago, a lot has changed.  Yext has pivoted its business away from pay-per-call to business listings management to help you manage your yellow pages listings from a single dashboard.  The service is called Yext PowerListings. Yext Powerlistings can automatically update your business’ information across 50+ of the top local search sites out there including Yelp, Yahoo Local, SuperPages and more.  They also now do review monitoring. It’s not free, but the…

I thought it would be nice to end the year highlighting the blog’s top 10 most popular posts for the year. Thanks to all my readers, commenters, linkers, lurkers, clients and of course Google for making it a great year. Lifestyle Lift – Fake Reviews Will Cost You Real $ A 2009 post, but in 2010 botox-addicted readers just could not get enough of those turkey necks! Yext – Are Half Your Phone Leads Junk? This one was published in…

UPDATE 11.25.12: Since I wrote this two years ago, a lot has changed.  Yext has pivoted its business away from pay-per-call to business listings management to help you manage your yellow pages listings from a single dashboard.  The service is called Yext PowerListings. Yext Powerlistings can automatically update your business’ information across 50+ of the top local search sites out there including Yelp, Yahoo Local, SuperPages and more.  They also now do review monitoring. It’s not free, but the amount…

UPDATE 11.25.12: Since I wrote this two years ago, a lot has changed.  Yext has pivoted its business away from pay-per-call to business listings management to help you manage your yellow pages listings from a single dashboard.  The service is called Yext PowerListings. Yext Powerlistings can automatically update your business’ information across 50+ of the top local search sites out there including Yelp, Yahoo Local, SuperPages and more.  They also now do review monitoring. It’s not free, but the amount…

SmallBusinessShift ponders the challenges of scaling an ambitious SMB SEM play: It’s not that Yext is a scam, although they do have some problems. The bigger issue is that there’s a communication and expectations gap when it comes to these big marketing companies and the businesses they’re serving. Yext, Yodle, etc. all have lots of venture dollars and high attrition rates. The only way to hit their targets is to aggressively acquire new customers. There are a lot of channels…

UPDATE 11.25.12: Since I wrote this two years ago, a lot has changed.  Yext has pivoted its business away from pay-per-call to business listings management to help you manage your yellow pages listings from a single dashboard.  The service is called Yext PowerListings. Yext Powerlistings can automatically update your business’ information across 50+ of the top local search sites out there including Yelp, Yahoo Local, SuperPages and more.  They also now do review monitoring. It’s not free, but the amount…

When I first started blogging someone told me to always do a wrap-up post on Friday so I wouldn’t have to come up with new content for that day.  Since my blog has been somewhat sparsely populated with posts over the past few months I figured I would give it a shot.  Maybe it’ll stick: Mike Blumenthal reports on a petition from citizens of Rogers, MN, a town which has been mysteriously deleted from Google Maps, to get Google to…