If Technical SEO Is Dead, It’s A Lively Corpse
Two weeks ago I showed a case where a client site had broken some redirects, lost organic traffic shortly thereafter, then magically gained it back without fixing anything. The Tl:DR was that Google was getting pretty good at “fixing” tech SEO problems itself. But don’t toe-tag technical SEO just yet. At the end of last week, this client finally fixed the redirects, and look what happened.