A few months ago I was working on a SEO project for a big news site around testing various strategies to improve traffic from Google News and was trying to figure out a thorny issue. I started searching Google for some genius post on the subject but found nothing. I have done a fair amount of News SEO, but it always surprised me that their wasn’t a SEOMoz-like ranking factors survey done for Google News. Because of the nature of…
Tweet I have done a lot of newspaper SEO (aka “Consejos SEO” for mis amigos al sur de la frontera) and inevitably, the first question I get asked by a new client is “What are Google News’ ranking factors? Doing SEO for Google News is a strange beast, but there are plenty of easy things you can do to make your site improve its chances of ranking well. In fact, Google News tells you what you have to do on…
Matt McGee at Hyperlocal Blogger unearths this gem: Community newspapers throughout the country consider personalized “hometown” news stories about local residents as “must-publish” content, but more than 50% of it continues to live in print only and not online. But for Matt, every community newspaper’s cloud has a silver lining for those who want to get some local traffic: There’s a door open and if the newspaper isn’t standing there, someone else should walk right in and provide the online…
Just put a new post up on Searchengineland on some advanced Newspaper SEO strategies as a follow up to Chris Silver Smith’s piece from a few weeks ago.
The web is all abuzz today with the news that Rupert Murdoch is threatening to block Google from indexing NewsCorp’s content. Jason Calacanis & the Blogging Maverick have both jumped into the fray encouraging Rupe to go for it and give Google the NoIndex Finger. It’s certainly worth a shot and if he can get a lot of other big publishers to do it with him he might have started a powerful movement, but there’s a reason why the original…