What Do Local Searchers Do On IYPs?
Mon ami Sebastien blogged about Amdocs’ Eitan Ackerman’s talk on Categorizing Consumer Activities on Merchant Listings or in other words – What do people actually do on Yellow Pages sites? Here’s what Eitan found: Search to call: I am looking for the merchant’s phone number, often a core element of a business directory site. Search to book: I want to schedule an appointment or make a reservation. Search to purchase: I want to buy the product online (e-commerce) Search to navigate:…