Forget Linkbuilding, Do A Groupon

The best SEO tactics are the ones that are discovered by accident, like Lexan.  Last week, I stumbled upon a linkbuilding tactic so effective and simple that I felt compelled to share it here.  It’s called Groupon. First off, linkbuilding is a painful SEO task.  It’s painful to sell it to clients.  It’s painful to do it.  And it’s even more painful to do it well.  So when you find an easy way to get the job done, well, you…

What’s Up With The Apple Maps Blog?

Regular readers may have noticed my new Apple Maps blog getting a lot of my blogging attention these days at the expense of this fine collection of pixels.  I thought it might be of interest to one or two of you to explain what’s going on. A couple of months ago I realized that I had been writing Local SEO Guide for five years.  I have gone through plenty of phases where I was blogging every day and plenty where…

Treating SEO Colds While Ignoring SEO Cancer

Source: Ocafe I sometimes get asked by potential clients to only look at a specific part of their site that is not getting as much organic traffic as the client wants.  While there are all sorts of strategies you can apply to parts of a site to improve its potential for attracting more search traffic, this way of thinking ignores a fundamental part of how SEO works. Many of my clients will tell you that I often invoke Dr. House…

My Apple Maps Apology…

At Local SEO Guide, we strive to write world-class blog posts that deliver the best experience possible to our readers. With the launch of our new Apple Maps Marketing blog this week, we fell short on this commitment as we are too busy writing posts for that blog to contribute more content on this one. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Local SEO Guide better.…

In 24 Hours, iOS6 Is Already Huge

I have been looking at the traffic numbers coming from iOS6 for a number of the sites that I have access to and within one day, it’s already showing signs of being a monster.   The following shows the top 15 Operating Systems by visits for a large site over the past month: Now check out the number of visits from iOS6 for only yesterday: In one day, it’s already the 9th most popular OS for this site. By the…

iPhone5 Local Search Features

I was surprised at how little time Apple Maps got in the iPhone5 launch event, but then again they had a lot to cover. Below are the features they presented. Thanks to The Verge’s live coverage! (Great artists steal right?): Apple Has Built a Local Search Engine “We’ve built a search engine in to find POIs — we have over 100m points of interest.” Turn by turn directions in landscape and portait mode. 3D satellite imagery with flyover mode. Apple…

And Did We Mention Apple Maps Are Going To Suck?

No big surprise that The Atlantic’s piece on Google Maps – an “exclusive look inside Ground Truth, the secretive program to build the world’s best accurate maps” is coming out the week before the new iOS 6 with Apple Maps are introduced.  It has been great theater watching all of the ways Google has been pushing the “we kick ass on maps” meme over the past few months. I found this passage on how Google uses its Street View technology to read…

Googlebot Crawl Rate Tanking? Don’t Freak Out…

Been getting a bit of anxious email over the past 24 hours about Google crawl rates going way down. I am seeing this pattern on a lot of sites I follow so my best guess at the moment is this is either a Google Webmaster Tools reporting issue or a Googlebot issue more than a problem with your site.

Trust: The #1 SEO Ranking Factor

There’s a great discussion on Quora in response to “What is the single best piece of SEO advice?”.  I think Matt McGee nails it: Read Quote of Matt McGee’s answer to What is the single best piece of SEO advice? on Quora Happy Labor Day!