A client recently asked for notes on their draft presentation for an upcoming conference. I have attended a number of conferences lately and, like the rest of you, have had to sit through some pretty poor presentations. While I don’t claim to be God’s gift to Powerpoint, or even Greg Gifford, I am at that point in life where if your presentation sucks, I am going to get up and walk out, or even worse, like everybody else, check Twitter.…
Sending a little love over to AppleMapsMarketing.com: 63% of iPhone Owners Use Apple Maps Says Comscore Since Apple Maps was released, Google Maps usage on the iPhone in the U.S. has dropped by about 29 million monthly users. Dios mio!
Mike Borgelt over at 51Blocks just released this very cool Local Search Weather Report
This post on Why Are So Many Social Media Managers Dipshits is so good. My father always said “If you don’t have something nice to say about someone, don’t say anything.” But let’s face it, Social Media Managers may just be to SEOs what New Jersey is to New York. I keed. I keed. “DOVE body bar, now in new Desperation Sweat scent.”
For those of you not familiar with Jill, she has been a steady voice of high quality SEO in the industry as far back as I can remember. I certainly have grabbed tip or two from her over the years. Here’s her announcement. Kind of like Michael Jordan going out on top. Thanks for the great advice over the years Jill and good luck on your new project. Just please don’t announce next year you’re joining the Wizards or doing…
If you don’t already follow Michael Dorausch, you are missing out on the Local SEO equivalent of expert spinal manipulation. So simple, yet so effective. Here’s his latest Pubcon presentation, 2013 Local Search Rankings: 2013 Local Search Rankings Las Vegas Michael Dorausch from Michael Dorausch Key takeaway: Purchase a camera and use it! (slide 33)
Brother Blumenthal preaching the gospel when asked if there was any SEO benefit to varying your business’ description on different local directories: “If there is a benefit, it would be quite small. Although there is no exact understanding of how Google uses directory descriptions, it would seem to be a minor or non-issue.” and “As a proof of the low esteem in which Google holds descriptions, look at how little the Google+ description field is actually used by Google itself.…
Source: British Premium Sausages (Yum) Howard Lerman, CEO of Yext, just unleashed There’s No Such Thing As A Permanent Record, one of the best posts I’ve seen in a long time about why local business listing data is so damn screwed up. “A common misperception in the local search and data industry is that publishers have a single “permanent” or “master” record for a given business listing. The misconception goes deeper: many people think that claiming a business causes a…
Source: BrightLocal Citation Building Survey 2013 Nyagoslav Zhevkov has a great overview of a survey on local citations Bright Local conducted in September. There are a few good insights in the post, but this one stood out for me: “For the question “What is more important – quantity or quality of citations?” I would have answered that although quality is crucial, if you do not have sufficient quantity of citations, quality won’t suffice. In many cases people set their profiles…
From time to time, I like to post high quality candidates who are in the local search job market. It seems like this blog’s readership is often on the hunt for experienced people who can get the job done. With that it mind, I proudly present Robert Collins, GM of Surewest Media, one of the West Coast’s largest YP companies. I’ll let Robert’s LinkedIN profile do the talking: “Senior Sales & Operations Executive with demonstrated track record driving exceptional revenue…