Author: andrewsho

A business claims they were called by Apple Maps about their out of whack NAP. First I have heard of such a thing.

First off, thanks to SEMRush for providing me with a free account for the very long time it took me to write this. I appreciate your patience. For those of you in a hurry, here’s a two-week Guru SEMRush Promo Code to get you started. I have used a lot of SEO tools over the years. It’s a fragmented, confusing space. So from time to time I thought it would be helpful to offer my perspective on those that I…

This gem just landed in the inbox. Remember when you thought serving SMBs would be cool? From: [REDACTED] Subject: SEO Message Body: I do not mean to waste anybody’s time, nor do I wish to ask a taxi to drive me home for free, I have questions and spend countless hours thinking I have something figured out only to realize after spending a night on what I thought was the way to Los Angeles and wondering why I am in…

Phil Rozek has been spending too much time on this blog. Great post – IYP Advertising & Local SEO: How Badly Does It Suck? If you are not familiar with Phil’s work, spend a few hours on his site. It’s Local SEO gold.

Earlier today I thought I had uncovered evidence that GoDaddy faked it’s “real” SMB quitting their job Superbowl Ad. Perhaps I posted too soon as further research revealed that the profiled puppeteer is in fact real. So let’s use this tempest in a teapot as a teachable moment shall we and provide PuppetsbyGwen.com with some local marketing advice. Use Your Location On Your Pages & In Your Title Tags Not done. Make Sure Your Business Name, Address & Phone Number…

So Gwen Dean quit her day job to pursue puppeteer dreams in front of the country last night; in part thanks to an awesome GoDaddy website (a pretty good product btw).  According to the Superbowl ad, Gwen has booked about 1,300 shows via her website. Technically, she says they were “booked online”, but the ad clearly implies the shows were booked through her GoDaddy website: But I am not so sure this Gwen person is for real. (UPDATE: Looks like…

Source: The Internet Client Information Intake Research > Strategy Recommendations Site Audit > Upgrade NAP/Citation Audit > Fix Issues On Site Content Creation Off Site Content Creation Review Generation Link Research > Link Outreach Clean Up Link SPAM From Previous SEO Firms Rinse Repeat  

According to some data I uncovered it appears that Apple Maps Trusts Yelp More Than Business Listing Aggregators: Just as Google Local SEO relies on NAP (Name, Address & Phone Number) consistency to help Google understand and rank (or not rank) your business, Apple Maps has its own flavor of NAP inconsistencies gumming up the works. Often businesses whose data is not up to date at all of the business listing aggregators Apple Maps uses, can find their business displayed incorrectly on…

A belated happy 2014 to you all. There’s been a bit too much going on at the Local SEO Guide workshop to post this year. I’ll get back to it eventually. In the meantime, I am looking for a freelance writer who understands Local SEO and Local Search Marketing to help with a project. THIS IS NOT A BULLSHIT SEO COPYWRITER JOB. DO NOT APPLY IF YOU ARE A SEO COPYWRITER. If you are interested please contact me here. If…

Many of my international clients have been living without Google+ Local results I guess because Google couldn’t license a reliable set of data to bounce its crawl info off of.  A common discussion with international yellow pages clients is whether or not they should license their data to Google (IMO I think they should.  Better to get in bed with the beast before your competitors after all).  And now it looks like Google+ Local is methodically making its way around…