Mike Blumenthal just posed a question about this on G+ and I thought it was worthy of posting here. The TL;DR answer is: On G+, Yelp and most other review sites, the reviewer typically owns the content of the review (this is to shield the review sites from liability) while the review sites own the right to do whatever they want with the content. Third parties typically cannot use the reviews on their own services without consent from either the…
Just found a classic thread on one of those “did you get a call from this phone number” sites. Some samples for your local SEO reading pleasure: Calls our business several times per day (not interested in their services). If you hang up, they call right back. They repeat this throughout the day and when we come to work have voice mails left on our machine soliciting their services. I want them to stop calling period! Called me several times,…
<eom> p.s. if anyone from Hubspot would like to respond that they did not just tell one of my clients that, I’d be happy to discuss. p.p.s. honestly I was surprised that you guys used the word “SEO”. Aren’t we all like “inbound” now? p.p.p.s rebranding tomorrow as “Local Inbound Guide” @rogermedia @HubSpot in fairness to Hubspot, that probably was the case, but couldn't hurt to help make sure that the guy gets the message — Andrew Shotland (@localseoguide) April…
Today online real estate brokerage Redfin sent real estate portal Zillow an open letter basically calling Zillow out for not playing nice SEO-wise and demanding that Zillow change its ways to benefit Redfin’s and other brokerages’ websites’ SEO. Redfin’s SEO complaints boil down to: Zillow takes Redfin’s real estate listings and puts the links back to the listing on Redfin.com in javascript so Google doesn’t see the link and give Redfin any SEO benefit As a “portal”, Zillow is under…
This post was originally published on Search Engine Land, but I didn’t like how they rewrote the title so here’s the director’s cut: To: Local Directories From: Google Re: Local Search Rankings Hey guys… You may have noticed that over the past year, a lot of the organic traffic to your sites has been… well, we guess the right word is “tanking.” As you know, it is our stated goal…
Airbnb just released a beautiful interactive infographic on the local economic impact the company has had on nine cities. If you are considering using content to attract links, for both national and local SEO, this would be a good piece to study. The design is beautiful, but the interaction and “scrollability” is what sets this apart from your typical everything-but-the-kitchen-sink approach to infographics. It’s also responsive and the different elements work nicely on a mobile browser: Calling this an “infographic”…
This post was published over three years ago. Check out our updated 2017 Moz Local Review post. A year and a half after Moz’s acquisition of GetListed, David Mihm’s local listings baby has finally burst out of the womb. Business listings management is one of the trickiest aspects of local SEO and David has long been focused on trying to simplify the process for SMBs. So let’s see what Moz Local can do for you out of the gate: Price:…
On March 15th, the WP Total Cache plugin on this site for some reason started serving Googlebot 403 response codes (aka “Access Denied”): As you can see organic entrances to my site via the home page have tanked over the past couple of days: While traffic to other pages was down about 20% on Monday, it hasn’t totally cratered probably because Googlebot hasn’t crawled most of the other pages yet and hit the 403s. One of the more interesting results…
I gave the following talk on local SEO tactics at SEMPDX’s Searchfest last week and thought you all would enjoy the deck. Searchfest is a great show in a great city. I was joined by Dana DiTomaso of KickPoint. Dana is the real deal. She gave a great talk on local marketing “beyond citations” that’s worth checking out. And thanks again to David Mihm for the invite. Everything Is Awesome In Local Seo! #SEMPDX #Searchfest 2014 from Andrew Shotland
Six months ago, after 7+ years of being in business I finally got around to incorporating Local SEO Guide, Inc. A few weeks ago, I thought it would be interesting to create a Yext Powerlisting for the biz and see what happened. Today when I checked the indexation, I realized that given the freshness combined with the low level of activity around that business name, the rankings of the various directories for my business name should reveal the relative SEO…