If your monthly SEO reports look like this, you may want to stop trying to roll the organic SEO bolder up the hill and see if a local SEO strategy can work for your brand. I just posted some thoughts on this topic on Search Engine Land, Even If a Brand Can’t Do SEO, It Can Still Do Local SEO. While it’s not without its own unique complications, Local SEO programs often can operate without involving huge amounts of internal…
LocalU just published an interview with your’s truly in advance of the LocalU event at Williamsburg I’ll be speaking at in March. If you were ever curious about how we make the donuts over here, I don’t think the interview will provide too much insight, but it sure beats trying to figure out what I am talking about all day on Twitter.
This had been rumored for a long time but Apple finally made it official. More info on Apple Maps Marketing.
About 12 years ago, I took the 10 from Venice to the 110 to Pasadena and met with this guy at Idealab who had some crazy idea about sharing recommendations for local businesses with his neighbors via the Web. For some reason I bought the pitch and the next thing you know we’ve got 100,000 local reviews, we’re doing a syndication deal with Google Local, we launch one of the first pay-per-call ad programs, we spend way too much time on…
I am giving this presentation this morning at SMX East’s Local Search Advantage Workshop on how to get started with optimizing to show up in iOS9’s search results. The presentation touches on Spotlight Search, Siri, Mobile Safari, Apple Maps and the APIs Apple provides to publishers: CoreSpotlight, NUserActivity & Web Markup. Pay particular attention to how Yelp is spamming Spotlight… iOS9 Search & Seo #SEODifferent Local Search Advantage Presentation #SMX15 9.28.15 from Andrew Shotland
I spent some time over the past couple of weeks playing around with the iOS 9 beta and dug into Apple Maps and local search on Spotlight. I put up some initial thoughts on some of the Apple Maps for iOS 9 Screenshots on AppleMapsMarketing.com for your perusal. And check out Andrew Shotland on Google+ already goddamnit!
From the #Duh! department: In case you are still arguing with your developers about how much time they should be spending fixing site performance issues, I thought I’d pass on the following screenshots: Click to enlarge
I just wanted to rank for that term. I’ll fill it in later 🙂
I just heard that Ted Levine passed away. Ted was probably the first true entrepreneur I ever worked with. While I am saddened to hear he’s gone, the news has brought up a lot of great memories. Ted created Development Counsellors International, the world’s first economic development marketing company. I don’t remember the exact origin of the company but I do recall the spark was when Ted, who I believe was a PR guy for the government of Puerto Rico,…
Last week I was scrolling through the Notifications feed on Facebook’s iOS app and was surprised to see the above “Nearby Places for Breakfast” list showing 3 restaurants in the area with their hours, rating, price, etc. Hitting the “see more” link brings up a full list of nearby restaurants that looks just slightly Yelp-ish: This screenshot was taken at 4:14pm so now instead of showing “Nearby Places for Breakfast” I get “Nearby Places to Eat”. Earlier in the…