Author: andrewsho

Another stellar entry in the long-running SEO Death series: Thanks to Julie Kosbab, our Director of Enterprise SEO, for her continual inspiration…

So Paul Ryan has said he has no interest in running for President regardless of what happens in Cleveland, but Google’s Knowledge Graph seems to have other ideas: To be fair Boehner is still considered “a” Speaker of the House but who is speaker of the house right now? Like I said, don’t trust Google to structure your data. h/t to Lenny Pham

Hey it’s a free tool (thanks guys!) and certainly better than nothing, but #IHaveADream… THE NAME The name, while arguably more descriptive, cannot escape its history as “Google Webmaster Tools”. Maybe in a few years we will all stop trying to say “Google Search Console” while actually saying “Webmaster Tools”. Maybe. HTML IMPROVEMENTS How about a filter for Dupe Titles/Meta Descriptions to remove URLs with canonical tags, pagination tags, hreflang, etc. Regex filters would be great here. LINKS TO YOUR…

Per my previous post, Are You Doing Local Answers SEO?, we have noticed these types of results are becoming more common for queries that have local intent: Click to enlarge these sorry screenshots This is in line with the increasing presence of Knowledge Graph results over the past year. We believe that Google is starting to view many local queries as “questions” (as opposed to “searches”) and it is trying to provide answers whenever possible. Over time, we see SERPs…

My furnace died today. I went to Google and queried “replace furnace”.  Here’s what I got: Click to Enlarge If you are focused on just ranking #1 for “HVAC”, I am never going to get to your lead funnel. Well played HomeAdvisor. Well played.

@localseoguide I have absolutely no clue — Gary Illyes (@methode) March 11, 2016 Check out the description snippet in this query for Examiner.com, which is a fairly large news site that has been around for years: Perhaps at some point, maybe a decade ago, Examiner.com was owned by The Journal Newspapers. It’s not now. Check out the citation for Examiner.com on this DMOZ page: Look familiar? Now check out this little grey Knowledge Graph whatever you call this thingy in…

Hey gang, If you want to go deep on local search strategy with a Colonial tinge, you can do no better than the LocalU Advanced in Williamsburg, VA on March 5th. The LocalU’ers were kind enough to invite me out to talk about all the wacky stuff we have been doing with Apple’s new Spotlight Search. I will be joined by a cast of Local luminaries including: Aaron Weiche of GetFiveStars David Mihm of well, David Mihm Mary Bowling of…

  I am publishing part of this post that just went live on SearchEngineLand because: The original title was “Why Local Rank Trackers Suck”. I get why SEL rewrote it as “Why Local Rank Trackers Fail” – it’s a family site after all – but I think you’ll agree “Suck” is much more accurate. The editors changed the top image I provided to a stock photo. While I think the article works fine without the image, it’s the image that…

Google’s “Set My Location” option in the Search Tools section appears to have pulled a Google Plus Local… First spotted by the ever-diligent @LennyPham. From @DarrenShaw: “Fortunately, &near=city_name is still working for getting localized results outside of your city.”

I was at Shea Stadium during the NYC blackout of 1977. It’s was pretty cool. The lights went out at Shea first so we got to watch all of Manhattan go dark one block at a time – we were high up in the cheap seats. When big events happen, what we were doing, where we were, etc. often stick in our memories. The recent separation of Google My Business and Google Plus is not one of those events. A reporter…