Author: andrewsho

Update: As usual Professor Maps found this one a while ago…#doh! Looks like we’ve got another candidate for Mike’s Summary of Recent Local Pack Tests: a set of three local “swipe-shows” of businesses in categories related to a searched brand appearing at the bottom of the SERP (Dan is calling them the “3-Headed Snake of Local”). For example, here’s what I get for “best buy pleasanton”: These results appear to be showing mainly on mobile and tablets but they are…

Is your store locator a crazed bastard stepchild? Some more evidence that Possum|Platypus|Patagonia|Loren Baker was the “near me” update. We just discovered that the store locator page on one of our clients’ sites was deindexed by Google about two weeks ago. There was nothing “technical” that would have caused Google to do this (i.e. no noindex tag or canonicals, etc.). It had previously ranked #1 for many “[KEYWORD] near me” queries, but Google swapped it out with the home page and…

Local SEO strategies targeting “near me” queries in the Local Organic section of the SERPs (the non-Local-Pack/Map results) have been kind of a thing for a few years what with Google making it a default suggestion for most queries it considers even remotely “Local”: While SEOs have been studying the effect of the latest update on both Local Pack and Organic results, as our Local SEO Ranking Factors Study showed, the two sets of results may now be inextricably linked. So…

Kind of big news in Apple Maps land. 9to5Mac reports that Apple Maps now has public web pages for some Points of Interest and Landmarks. And if these URLs are public, that means they’re indexed in Google, or at least some of them are:                                               So far there could be over 200K URLs that are being filtered –…

A year or so ago, the guy in charge of local search for a fairly big brand wanted to see if we were interested in a project to research if the vendor running their Adwords campaign was “stealing” their local organic traffic by spending millions each month running PPC ads on all of their branded local queries (e.g. “[BRAND] [CITY]”, “[BRAND] near me”, “[BRAND] [CITY] hours”, etc.). I told him he could save his money because the answer was almost certainly “yes”.

A couple of weeks ago, I was having a great day and tried to pass on the positive vibes with Lucky To Be In Local SEO! Today I am sure many of our U.S.-based readers have their heads way out the door in anticipation of the three-day Labor Day weekend so I thought I’d try to kick off the holiday with another sunshine and rainbows post on the labor of SEO… When we talk about what our mission statement is at…

It’s Apple Maps news week here at LSG. Apple now appears to be publishing multi-location business listings taken directly from the businesses. Case in point, several electronic vehicle charging station chains have popped up on Apple Maps with a “provided by” notice on their profiles. As you can see from the screenshots in this post, Apple Maps is publishing business listing data from the following companies: Blink Network ChargePoint EvGo I also have found listings for another EV Charger network, SemaConnect,…

[row][one_half] [/one_half][one_half] [/one_half][/row] Apple Maps has updated its Attributions page again with four new business listings partners, 3 US-based location data management/marketing companies and a Swiss Yellow Pages company: Location3 MomentFeed SIM Partners Swisscom Directories Previously Location3 and SIM Partners were accidentally “announced” as partners almost two years ago. At that point we had heard that these partners were in some kind of beta program to see if their data was good enough for Apple Maps. I suppose this latest…

An ecommerce site went partially https without telling us or the in-house SEO. See if you can guess when that happened: A start-up 410’d a lot of pages it decided it didn’t need without telling us. See if you can guess when that happened: I know you guys are all “moving fast” but when we say “please let us review releases before they go live”, there’s a good reason for it. We’ve only been asking you for about a decade… An Open…

I was intrigued when these showed up on Twitter this weekend: 1: So a little quick research: Trump digital director Brad Parscale owns a small web design firm in Texas. Seems successful. But def … — Josh Marshall (@joshtpm) August 21, 2016 Paid Parscales company $8m+. Seems like that’s self dealing but very standard way campaign work. Digital or ad guy is on campaign but … — Josh Marshall (@joshtpm) August 21, 2016 Folks in biz, pls share. But having…