Why Are So Many Digital Marketers So Full of Shit?

Let me start out by saying I don’t really know Larry Kim. I have had a few conversations with him on Twitter. He seems like a smart, hard-working entrepreneur. I have never used his company, Wordstream, so I can’t really speak to anything about Larry or his service other than what I occasionally read on Twitter or what he publishes elsewhere. But some 2017 SEO predictions he published a few days ago kind of chapped my hide and I am…

Yet More 2017 Local Search Predictions…

It’s been a while since I did the old “Local SEO Predictions” thing, but 2016 is indeed a year of oddities. For some lengthier thoughts check out my latest column on SEL: Can SEOs Make Local Search Great Again in 2017? Or just check out this tweet by Max which pretty much says all that needs to be said: First thought “what a stupid title” on SEL again… Figured that it was @localseoguide & here I am reading it… https://t.co/svwAwWO4Jd…

Wix’s Real SEO Heroes! #NSFW

Wix has helped millions of small business owners create a stunning online presence and is proud of their sites’ SEO capabilities. So proud, in fact, that Wix has offered $50,000 to anyone who can outrank them in Google for “SEO hero”. In honor of Wix’s SEO Hero contest we have put together a collection of some of the amazing sites you can build with Wix. In my book, these guys are the real SEO heroes. Generic Viagra SEO Hero! With hidden black…

Google My Business API Now Takes Menus

The Google My Business Help blog now says you can add a menu to your GMB listing via the API according to the new menu guidelines for Google My Business. According to the guidelines, there are two kinds of menus:

SEO & Redirecting A Site To A Domain With Unrelated Content

Jen Slegg’s post on Google’s Updated Site Move Recommendations for Webmasters is timely in that we are working on multiple large domain migrations at moment – tis the season I guess. As I have often said, redesigning a website and migrating the domain at the same time is the SEO equivalent of diamond cutting. There are not many ways to get it right and an infinite number of ways to get it wrong. With that in mind, I thought I’d share…

Correlation, Causation & Local SEO

Today at State of Search Yext’s Christian Ward mentioned this result from “the world’s largest correlation engine”. Kind of says it all: BTW super-impressed with this year’s State of Search. It always was a great conference but it has grown up big time. Kudos to DFWSEM.

Start-Ups & Chasing The SEO Dragon

Yesterday I had a call with a start-up client whose SEO has been performing quite well. Since July, their organic traffic had grown by almost 700%, but growth had slowed most likely because of some site updates that screwed up their SEO (note to client – check with your SEO before you update the site). The issues got fixed and the traffic had started to grow again, but the team was getting itchy. The gist of the call was what was…

More on HTTPS & Local Citations & 301 Redirects

My SEL post, When Going HTTPS Don’t Forget About Local Citations, spurred a minor tempest in a tweetstorm, when a reader asked Googler’s John Mueller and Gary Ilyes for their thoughts. As you can see below John emphasized that “you don’t lose PR with 301s”: John was likely referencing this section of my post:

Apple Maps Ranking Factors

There’s not much published on the Web about how to rank well in Apple Maps. While the nature of a mobile map result makes “ranking” sort of an ephemeral thing – the order & radius of results will vary depending on the searcher’s physical location – there are a factors that seem to most positively correlate with showing up prominently in Apple Maps: • Category relevance to query • Keyword in business name • Proximity to searches’ centroid (user’s and/or…

Sometimes The Best SEO Strategy Is To Wait…

When Google’s Penguin 4.0 update was announced on September 23rd, one of our clients had a number of key pages on its site get deindexed. Their site certainly had several technical SEO, usability and other issues, but I’d hardly classify it is “webspam” which is what Penguin purported to target. Of course as soon as the deindexation (and subsequent organic traffic drop) was identified, we jumped into action to determine the cause which we felt were mostly issues that we had previously…