Dr. Pete’s Guide to Changing Google SERPs at SMX Advanced

I had the opportunity to cover Dr. Pete’s talk at SMX Advanced for Search Engine Land (Andrew isn’t the only one who can repost his content).

But seriously, I think the talk was really important for people in all aspects of the SEO space. It’s easy to get carried away with doom and gloom when it comes to the shrinking real-estate of organic search results. However, if you start thinking of all these new ways information is getting displayed in SERPs as “search units” and shift your focus to thinking about how you can get your clients/company in all the search units possible then the world is your oyster!